We care for the environment at every stage of production
- Natural fabrics
- 100% Bio
About Lux Industries
The Leading Indian Innerwear Brand
Lux Industries Ltd. embarked on its journey in 1995, yet our rich heritage dates back to 1957 when Late Shri Giridhari Lal Todi pioneered the manufacturing of innerwear under the name of “Biswanath Hosiery Mills.” Today, his legacy is proudly upheld by his sons, Mr. Ashok Kumar Todi and Mr. Pradip Kumar Todi, who together bring over three decades of industry expertise. With the induction of the third generation into our leadership, we seamlessly blend our storied tradition with contemporary innovation, steadfast in our commitment to delivering exceptional quality and excellence in the hosiery industry.
We are a leader in India’s mid-market hosiery segment, comprising innerwear and outerwear. We have demonstrated the courage to create products and price points. Leveraging more than 60 years of a rich legacy to reinvent itself around a modern digitalised mindset, the company has created the leadership foundation for the next round of profitable, sustainable and responsible growth.
We have emerged as one of the largest players in the hosiery business having a market share of ~15% of the organized sector. We produce more than 100 products under 10+ major brands comprising a complete range of innerwear & outerwear for men, women and kids.
Over the years, we have established the following brands in the men’s and women’s innerwear and outerwear market: Lux Venus, Lyra, Lux Inferno, Lux Nitro, Lux Cozi, ONN, One8, Lux Classic, GenX, Lux Amore, Lux Cott’s Wool, Lux Parker, Lux Mozze.
At Lux, we continuously seek to enhance the quality of our products and enrich the customer experience. Our relentless focus on quality has helped us outperform our competitors across our diversified product segments. This strength of quality makes us the preferred brand for our customers. Lux is embracing cutting-edge digital technologies to transform its business. Our capacities and distribution network complements our ambition to emerge as largest hosiery maker in the regions we are present. Our manufacturing capacity stands at 1.2 mn garments per day from 9 manufacturing facilities spread across all over India.
The company has a strong network comprising of 2000+ distributors. With 0.5 mn+ retailers in India and presence in various countries, we are the leading Indian innerwear brand across the world. The company has enlarged its online presence through e-commerce websites such as Flipkart, Amazon, Myntra, Ajio, etc. Our distribution advantage lies not only in its geographic dispersal; it lies in the relationship quality with the distribution family. More than 60% of the company’s distributors’ network have been working with us for more than 20 years. We have invested in information technology to strengthen its distribution efficiency resulting in an informed perspective of prevailing market realities.
Lux has graduated as India’s most visible brand to the international markets. We have a global presence with exports to over 46 countries. The company was awarded with ‘Star Export House’ status from the Ministry of Commerce and Industry. Our strong brand equity and widespread distribution network across geographies along with the long-standing relationship with its distributors continues to support our business profile.